Advertisers

Welcome to our Advertiser’s page.

We offer a full range of advertising options on The Front Row Union and through our social media channels.

Whether you want to build a long term relationship with our readers over a season OR a short sharp advertising campaign over a couple of days OR anything in between, we can deliver a custom package to suit your needs.

Our Advertiser package let’s you control the frequency at which your ads are served, the audience they are served to and the days and hours at which they are served. If you would like them to be served by geographical location we can add that option too.

Our Partner option which gives you the strongest association with the game at it’s grass roots. It gives you all the advertising options of our Standard Advertiser package PLUS it puts your branding on our widely shared match images and all associated content.

Advertising Options Quick View
Options Advertiser Partner
Frequency control Yes Yes
Audience control Yes Yes
Date and time control Yes Yes
Geo Targeting control* Yes Yes
Featured article Yes Yes
Social media coverage Yes Yes
Member logins Yes Yes
Content branding Yes
Image branding Yes

*Optional extra

You can have a more detailed look through our advertising options by clicking the appropriate tab below.

ADVERTISERPARTNERS

We offer ad placement in all or any of our content categories and your only commitment is 10,000 ad impressions.

View our AD LOCOATION OPTIONS HERE and decide where you want your ads to appear then check out the prices below.

ADVERT TYPE

ADVERT TYPE LOCATION OF ADVERT COST PER MONTH
BILLBOARD TOP OF PAGE
EVERY PAGE
£90
LEADERBOARD OR
MEDIUM RECTANGLE
FRONT PAGE
+ INLINE CONTENT
£60
LEADERBOARD OR
MEDIUM RECTANGLE
FRONT PAGE
+ START OF CONTENT
£60
LEADERBOARD OR
MEDIUM RECTANGLE
FRONT PAGE
+ END OF CONTENT
£40
HALF PAGE FRONT PAGE
+ TOP OF SIDEBAR
£40
MEDIUM RECTANGLE FRONT PAGE
+ BOTTOM OF SIDEBAR
£40

It’s as simple as that. If you know what type of advert type you want and how much you want to spend then complete the form at the bottom of this page and we’ll be in touch.

However, we want to make sure you get the best possible value for money from your advertising budget so we recommend you have a look through the options below to ensure you are appealing to the customers you want, when you want to.

Frequency Control

We have five options for how frequently your ad is served.

If you want to keep a low key presence on the site for a longer period of time we can set your impressions to “few” or “less than average” or, alternatively, we can ramp up your presence using “more than average” or “many” ahead of a key event or promotion. 

Audience Control

We have five main content categories, each of which has it’s own dominant reader type. We can run your ads in one, all, or a mixture of these categories depending on the audience you want.

The categories are as follows.

Category Coverage Prevalent reader
Ireland Ireland Men, Ireland Women, Ireland U20, Ireland Sevens Male and female in 30 – 55 age bracket. Strong all Ireland audience.
Ulster Ulster Men, Ulster Women, Ulster A, All Ulster Age Grades (male and female) Male and female in 18 – 40 age bracket. Strong “Ulster” and UK Expat audience.
Club Men All Ireland League and Cups, Ulster Provincial Leagues and  Cups Male 18 – 40. Strong Belfast, Dublin, Cork and UK Expat audience.
Club Women All Ireland League and Cups,  Ulster Provincial Leagues and Cups Female 18 – 40. Strong Belfast, Dublin, Limerick, Galway audience.
Schools Ulster Schools Friendlies and Cup matches. Schools cross provincial and tour games Male 15 – 20. Strong Belfast, East Antrim, Enniskillen and Armagh audience.

Note that the categories can be subdivided further.

For example, if you wanted to target a predominantly female readership we could add our Ireland Women’s, Ulster Women’s and Ulster Female Age Grade coverage to our Club Women coverage to give you a predominantly female audience.

Alternatively if you wanted a younger audience we could tag our Ulster Age Grade, Ireland U20 and Ireland Sevens together with our Schools coverage to show your ads.

Date and Time Control

You know your customer’s habits better than we do so if you want to run your ad on particular days and at particular times we can set that up on your schedule.

For example, if you know your key audience is online between 6 pm and 10 pm Friday and Saturday evenings we can run your as only during those periods.

Featured Article

All new advertisers will get a featured article on our site to recognise your support and to introduce our readers to your products or service. The content of the featured article is at your discretion.

Further Featured Articles will be added after every £120 spend on advertising.

Social Media Coverage

Because we provide genuine content on a regular basis, our reach and engagement regularly outperforms social pages with hundreds of thousands or even millions of followers.

We will tag advertisers in any posting we make in any of the categories you advertise in plus we will like, share and engage with your social media accounts.

Member Logins

Some of our content is behind a members only paywall.

Every advertiser will receive a member login, for the duration of your advertising run, so you can view your ads in all areas of the site.

Our partner option offers the strongest possible association for your company with any, or all, of the five main categories of rugby that we cover.

For £400 per category per month we offer 100,000 ad impressions per month spread over our 6 advertising locations plus the following.

Content Branding

All content produced in your chosen category or categories will, for the duration of your partnership, be branded with your chosen artwork, logo or slogan. This will  include, where appropriate:

  • Articles, previews and reports
  • Original statistics
  • Upcoming matches
  • Match results
  • Match updates
  • Player of the match
Image Branding

All photographs produced in your chosen content will, for the duration of your partnership, be branded with your chosen artwork, logo or slogan. This branding will stay with the images no matter where they are shared.

This branding will replace The Front Row Union logo on the images.

Contact Us Now
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Use this space if you would like to tell us more about your advertising requirements. (Optional)